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American Racing, a brand under the Hoonigan umbrella, is known for its high-performance wheels, particularly for vintage hot rods, classic muscle cars, and modern muscle machines. Hoonigan, originally known for its automotive content and culture, acquired American Racing as part of a broader strategy to expand its presence in the automotive aftermarket and lifestyle space. American Racing wheels are designed with a focus on both style and performance, utilizing high-quality materials and innovative technologies, including forged aluminum wheels and a patented anti-rotation tire bead seat finish process for high-horsepower applications.