Cruiser Alloy is a brand of wheels distributed by American Tire Distributors (ATD). ATD is a large tire and wheel distributor, and Cruiser Alloy is one of their wheel brands, alongside others like KMC, Moto Metal and Tuff A.T.. ATD emphasizes that their wheels, including Cruiser Alloy, are designed and manufactured to meet high standards with durable finishes and offer a lifetime structural warranty on most of their brands, according to ATD's website.