DUB Wheels is an American custom wheel brand born from the urban car culture of the early 2000s, closely tied to DUB Magazine and the lifestyle it helped define. The brand pioneered oversized rims and bold, luxury‑inspired designs that became a staple in street, SUV, and custom automotive scenes.

DUB wheels are offered in a wide range of sizes from 20″ up to 30″ and beyond, with styles ranging from deep‑dish multi‑spoke designs to aggressive concave profiles, and finishes including chrome, gloss, black, and custom options.

More than just wheels, DUB represents a cultural fusion of street style, entertainment influence, and automotive expression, making them a signature choice for enthusiasts who want their ride to stand out.