Eldorado Tire is a brand established in 1966 by Treadways Corporation (now part of TBC Brands). It began as a member-owned private brand, but has grown to become a leading supplier of replacement tires in North America. Eldorado focuses on providing performance, engineering, quality, and value to its customers. They offer a range of tires for passenger vehicles, SUVs, light trucks, commercial, agricultural, and specialty vehicles, as well as steel wheels, wheel weights, and valve stems.