The foundations of Turkey’s leading established brand Lassa were laid back in 1974. Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation. Today Lassa Tyres are produced with Brisa’s latest technology and Research and Development studies.
The company behind the Lassa brand Brisa is one of Europe’s largest tyre producers with its two factories, İzmit & Aksaray. Dedicated to the production of top-quality Lassa Tyres, Brisa manufactures at rigorous standards of quality control. Lassa Tyres is an ambitious worldwide brand that is gearing up to grow further in international markets with the expertise of undisputable leadership position in Turkish tyre market. Lassa manufactures passenger, SUV, light truck, truck, bus, agriculture and off the road tyres in 2 plants –500.000m2’s of covered area in which every 2.5 seconds 1 tyre is produced. Brisa distributes Lassa Tyres, over 80 countries worldwide through an impressive distributor network and through distributors who are specially selected for their location, logistics and experience.
Lassa, in line with the needs of domestic and international markets, provides products which are approved by independent testing institutions, and whose quality has been certified with many awards. Lassa Tyres, which earned the National Quality Award (1993) and European Quality Grand Prize (1996), are approved by the German certifying institution TÜV SÜD. Lassa Tyres are used in confidence by consumers only after reaching the marketplace after passing detailed safety tests.
