100 Percent is an American brand synonymous with motocross, known for its goggles, helmets, and racing gear. The brand has a strong connection to the history and culture of motocross, with its products used by many professional riders. 100% originated in the early 1980s and has grown to be a major player in the off-road cycling and motocross industry.
The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.
The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.
Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?
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