From our humble beginnings in 2009, with one tread pattern in a handful of niche sizes, Founder and President Michael Mathis (who remains at the reigns today) believed Atturo filled a unique and needed void in the market. Modern drivers were (and still are) looking for tires to fulfill the needs of their busy modern lives, wherever that life takes them. On top of that, no one wants to take out a second mortgage to buy a new set of tires or buy from a brand they can't pronounce, has no warranty, or even any domestic support. Atturo focuses on making high-quality, badass tires for today's modern SUV, Light Truck, SxS, Performance, and Electrified vehicle owners that are accessible to all, continually committing to provide Performance Within Reach. Atturo is the answer for drivers seeking reliability, value, and performance, from everyday drivers to high-performance and off-road adventure seekers.
But let's take a step back; 2009 was over 15 years ago; what has Atturo been doing since then? A LOT! While 15 years may not seem like a long time, Atturo has always taken pride in being agile and rapidly innovating. This is all made possible by a rockstar team worldwide who, combined, have over a century of experience in the tire industry at every level. When we say we understand the unique needs of distributors, dealers, and even customers, trust us, we do...because we've been there before!
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